CONTENT & STRATEGY

Thomas

Thomas is a B2B industrial sourcing platform connecting buyers and suppliers across manufacturing, engineering, and industrial markets.

December 2017 - June 2022

Thomas Banner image
Manufacturing Imagery

Key Responsibilities

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Demand Generation Strategist
I led full-cycle demand generation campaigns, driving lead acquisition and nurturing strategies across email, web, paid and social channels.
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Content Marketing Specialist
I created content strategies and executed integrated marketing campaigns to engage prospects and support product marketing initiatives.
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Junior Marketing Strategist
I supported B2B clients with tailored digital marketing strategies, content creation, and performance reporting.

METRICS

Numbers that seal the deal

74%

Growth in organic social media community in one year

30%

Growth in leads generated from data campaigns.

45%

Decrease in unqualified contact rate from paid social.

Lead-Generating Written Content

REPORTS
GUIDES
BLOGS

Video Content

PRODUCT
EDUCATIONAL
BRAND