CREATIVE & SOCIAL

Penguin Random House

Penguin Random House is the world’s largest trade book publisher, known for championing a diverse range of voices and producing bestselling and award-winning books across genres.
‍
December 2017 - December 2017

Key Responsibilities

Social & Content Strategy

Planned and managed a weekly digital content calendar to promote the PRH Careers brand across social channels.

Campaign Development

Created and executed awareness campaigns that increased engagement and follower growth across PRH Careers platforms.

Performance Optimization

Analyzed content metrics and refined strategies to improve reach, engagement, and brand visibility.

METRICS

Numbers that seal the deal

128%

Lift in Instagram followers

1.5M+

Organic impressions on LinkedIn in one month

9X

Increase in visiblity on Facebook

Social Media Content

Facebook post of turtles all the way down event

Instagram post of penguin random house employee